Sunday, April 22, 2007

Dell COMPLETELY Misses the Point

On their blog, Direct2Dell, Dell has announced the following:
Because we wanted to add to this fast-growing community, not just market to it, I'm excited today to announce the expansion of Dell's Plant a Tree for Me program in Second Life. This blog post from Tod Arbogast explains the program in more detail. On our main island in Second Life, we have now ripped out some old industrial-style architecture and replaced it with green park space. There Second Life residents can relax and not only enjoy the scenery, but also take a little bit of it back home with them. Free virtual saplings of the Red Oaks growing there are available for all Second Life residents.
This is in honor of Earth Day. You heard me right. Dell Computer has decided to observe Earth Day by offering imaginary trees in an imaginary world. I think it's obvious that they just totally miss the point.

As I've said before, the more I look at the human race, the more evidence I find that the genes for intelligence are recessive. Dell proves what the law of averages dictates. Somewhere there's some organization where they're completely absent. Way to go, Dell!

1 comment:

  1. Thanks for your perspective. I just weighed in at TechDirt with some additional comments on our decision to introduce the program in Second Life (